News

According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy. What about you? Are you part of that statistic? If so, you’re not just leaving money on the table - you’re practically handing it to your competitors. The…

WhatsApp will soon be sharing user data with its parent company, Facebook. The change comes as the social network revamps its privacy policy to enable businesses to communicate directly with users of the platform. “People use our app every day to keep in touch with the friends and loved ones who matter to them, and this isn’t changing. But as we announced earlier this year, we want…

Apple’s 5,000-strong Cork workforce is set to increase, with the Hollyhill expansion finally given the go-ahead by An Bord Pleanála. With 1,000 jobs coming on stream at the new four-storey office block, complemented by 752 new car spaces, Apple’s expansion should start next year, taking five months to complete. The original plan was to get building over the summer, completing the job by Christmas, however, a…

Google is starting to roll out the latest version of Android. If you have a Nexus device, you can grab the update now.   While many of the biggest improvements — like longer battery life, better security updates and VR-ready features — won't be immediately obvious once you get the update, there are still plenty of new features to get excited about. From new emoji and…

Following June’s landmark Brexit referendum in the UK, the jobs ship is in choppy waters. At the moment, Ireland is a happier port of call. This week, two very interesting reports emerged from Morgan McKinley, with jobs in Ireland dominant. On the one hand, a slight reduction in professional job opportunities in Ireland was offset by a stark drop in those looking for new jobs. On the…

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. It's awkward to straddle the line between just the right amount of forwardness and tact to total strangers when you're not actually interacting in person.    But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30…

Here, at Fitzwilliam Institute Group, we take training standards very seriously. That’s why our experienced course experts have developed dynamic, interactive, case-study based, practical evening diploma courses, to hone Industry’s Best Practice and Skills. We want you to hit the ground running. That’s why we selected our trainers carefully - they are all world's top professionals. They work with winning teams all over the world. They…

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games? From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games. Given the two-year gap between each summer and winter edition, and the marketing opportunity…