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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,…

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…

If you're interested in marketing and communications and like to keep abreast of new trends and developments, consider a career as a digital marketer. Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer. Key areas include: social media marketing: developing a distinct online presence…

Kate Kelly, one of Ireland's top bloggers and Digital Coordinator with Benefit Cosmetics Ireland, is one of our recent Postgraduate Diploma in Public Relations with Arranged Work Experience' graduates. Read her story below: "In 2014 I decided to go back to college after a few months of travelling and it was the best decision I ever made. After graduating with a Bachelor of Commerce degree from…

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on events where no two days are ever the same? Do you see yourself using your creative side to design amazing events that will be talked about for years to come? Then you will LOVE working in the…

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday.   If you want to elevate your career, the number one, most important thing you can do is embracing the learning curve. The only thing you need to…

The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…