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We are living in changing times, but change can present immense opportunities. As we know, trust in media is at an all-time low. In addition, power continues to shift away from media to media consumers and brands. PR students about to enter the workforce need to understand that they can take advantage of paradigm shifts to shape their careers in innovative ways, Amanda Sapp, Edelman’s VP…

Fundraising has long been at the heart of a civil society, and the fundraising experience defines whether it works or not. Now in the 21st century, fundraising is being redefined by both new technology and the pursuit of old fashioned relational and personal connections. But of course, they can make uneasy bedfellows, and may sometimes pull in different directions (though this doesn’t always have to be the…

There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them. To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.…

There are plenty of tech jobs out there but the IT industry isn’t for everyone. That doesn’t mean you can’t brush up on some technical skills. There’s no doubt that the technology sector is booming right now. Even if you don’t want a job in this field, that doesn’t mean that certain technical skills can’t be extremely helpful to you, no matter what industry you’re in.…

Event Management is one of the fastest growing industries all over the world. From global events like the St. Patrick’s Festival to sport weekends, food festivals, conferences, concerts and public celebrations, event management has evolved into big business; and event managers are the ones overseeing and arranging all aspects of the events. Sounds good, right? However, if you are still confused whether event management is the…

The PR industry might have a reputation as one long party, but there’s a lot more to a career in communications than champagne and lunches. Competition for jobs can be fierce, particularly in the graduate market where getting that first foot on the career ladder can be a daunting prospect. Here is what a panel of industry experts had to say about standing out from the…

Public Relations is today considered one of the most diverse and exciting career paths for anyone keen to enter the communications industry. The multi-faceted nature of PR means it is not just an option for students, graduates and those looking to start their careers; it is also an option for many people who are considering a change of career. If you’re looking to begin a career in…

Due to the rise of social media, Public Relations (PR) has become an even more promising and in-demand career choice and skill. In fact, recent stats show that employment in the PR industry will grow 12% by 2022. This is because it’s no longer limited to making press releases, meeting with clients, and answering phone calls although those things are still just as important. Modern PR…

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. If you think event management is the right career for you, here's 3 successful stories to inspire you. “It has been nearly a year since I finished the…

Whether you’re looking to find an entry-level PR job or boost your CV for an internship, you need experience to get started in the PR field. While it may seem like a vicious cycle (“How do I find a position that will give me experience if I don’t already have it?”) there are some easy ways that you can get more PR experience to prepare you…